Duolingo’s most recent social media stunt around Duo is a perfect example of this. On February 11, Duolingo phone number library posted an obituary: Duo was dead . This was immediately picked up online and everyone was talking about it. It even appeared in the media, such as AD and CNN .
It didn’t stop at one post
Duolingo spent weeks posting memes about the death and even changed the app icon to the deceased expand the market and break through limitations Duo. They took it a step further by creating content about how they had “killed” other characters from the app as well. In the app itself, however, these characters, including Duo, were still present. Other companies cleverly capitalized on this viral trend.
They have now started a campaign : if enough people use the Duolingo app, they will reveal what happened to Duo and whether marketing list he can possibly be saved.
Duolingo campaign to bring dead mascot back to life
At first it was unclear whether this was a rebrand or just a spontaneous marketing stunt. In the meantime, Duo is alive again; he made his comeback with the statements: “ Faking my death was the test and you all passed ” and “ Legends never die .”has generated
Duolingo has generated a lot of attention in the past few weeks. Some people even noticed that the stock went up after this stunt. Whether that was actually a result of the campaign is not certain. But the resulting word of mouth is definitely excellent marketing. Duolingo knows how to surprise us again and again, while staying true to its brand identity.