The truth is that there is no “magic recipe” for making the best online campaign, because it is a constantly evolving environment and because the needs of brands are very different. But there are a series of proven good practices that you can implement right away to improve the results of your online marketing . Let’s see what they are and take a look at five of the most inspiring digital campaigns .
5 tips to create the best online campaign for your brand
1) Analyze the situation before starting
The best marketers always do their homework. Good planning is half the battle, and for our plans to make sense, we need to know exactly where we are. So before you start writing the marketing plan for your online campaign , my advice is to thoroughly review these three topics:
The current situation of the brand
Sales volume, objectives, digital channels in which it has a presence, previous campaigns carried out… This is a good time to analyse our online reputation: volume of user mentions of our brand and products, media where they occur and their tone.
The competition
At the very least, you need to identify your most direct competitors and see what they are doing with their online campaigns. This will help you understand which tactics work best in your industry and identify potential gaps to fill with your marketing.
Your company’s target audience
Who are your products and How to Build Phone Number List aimed at? What needs do they have? Which social media networks do they use the most? In this section, it can be very useful to create a buyer persona , that is, a profile of your ideal client that answers all these questions and helps you identify with them.
2) Clearly define your objectives
Another essential point of digital marketing plans is the definition of objectives . Online campaigns Specific Database By Industry Database respond to very varied needs: increasing the number of records in the database, improving conversions, generating awareness around a new product… so we have to be very clear about what we want and avoid “vanity metrics” such as the number of followers.
A good objective must meet these characteristics:
Be in line with the company’s overall business objectives . Online campaigns are just one more part of the overall marketing plan , and it is essential that the entire company is rowing in the same direction if we want to reach a safe harbor. Therefore, the first thing to consider is what the company’s overall needs are and how we can contribute to solving them.
Be as specific as possible
A goal like “increase my brand awareness” is too generic, as it’s too open to interpretation. That’s why something like “get 4,000 mentions of the brand’s products on Twitter and Instagram over the next 2 months” is much better.
Easy to measure
It is absolutely essential that objectives are quantifiable and associated with a key performance indicator (KPI), otherwise we will not be able to monitor their progress. In fact, a clear plan for measuring results should be defined at the same time as setting objectives.
