The intent behind different keywords is not always obvious.
For example, are most people searching for “apple” looking for information about the fruit? Or trying to navigate to the tech brand’s website ?
One way to understand search intent is to analyze the SERPs to see what type(s) of results Google displays.
Here we can see that Google predominantly ranks brand information. So “apple” is a navigational search in the US.
Some keywords have mixed intent , meaning there is a strong divide between the results searchers want.
For example, the first page of Google results for “coffee beans” offers commercial and informational results.
With Semrush, you can quickly see what type of search intent keywords have.
Just look for the “Intent” box or column in any keyword-related report.
The type of intention could be abbreviated as follows:
- I = Informative
- N = Navigation
- C = Commercial
- T = Transactional
To assign an intent type to each whatsapp lead keyword, Semrush takes into account a few factors:
- SERP features in keyword search results (e.g. featured snippets)
- The presence of words in the keyword that indicate the user’s intent (e.g., “buy,” “address,” “how to”).
- Whether the keyword is branded or not
Instantly discover your audience’s search intent
with Semrush Keyword Intent Analysis
How to use keyword intent in Semrush
Here are three valuable ways 5 ways to create engaging content on tiktok to use keyword intent in Semrush:
- Check the intent of any keyword (or list of keywords)
- Analyze the keyword intent profile of your competitors
- Search keywords by intent
Read on for step-by-step instructions.
1. Check the intent of any keyword (or list of keywords)
Semrush’s Keyword Overview tool allows you to check the intent of up to 100 keywords at a time.
Enter one or more keywords separated by commas .
Next, choose the country and click ” Search in .”
Look at the “Intent” column to see what types of keywords you’re targeting. (Remember that some keywords may have mixed intent.)
If you’re targeting a single keyword, check the “Intent” box instead.
To better understand search intent, analyze the SERPs.
You just need to click on the ” View SERP ” button or icon.
2. Analyze the keyword intent profile of your competitors
Find out what types of keywords your b2b reviews competitors are ranking for using Semrush’s Domain Overview tool.
Enter a competitor’s domain and choose your country.
Then click ” Search “.