Knowing how your audience interacts with a website is crucial Peru Mobile Number List to its success. With the help of web statistics , you can easily improve a business’s traffic, sales, and other key metrics. Today, we’re going to look at how to install Google Analytics on WordPress .
There are several methods for adding Google Analytics to a WordPress website. Some are simpler and quicker, while others are a bit more complex. But whichever method you choose, make sure you have an active Google Analytics account.
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Add Google Analytics in WordPress Manually
In this case we have several options since we can add the code directly in the CMS . We can also do it through tools like Google Tag Manager , if we prefer to manage all the tags from one place.
Manually with HTML code
If you have more advanced technical knowledge or know some HTML code, you can directly paste the Google Analytics Global site tag (gtag.js) into the WordPress < head > tag.
When you create your Google Analytics account, you get a unique tracking code that you need to add to your website in order to measure traffic.
With this tracking code, we need to go to the WordPress dashboard to configure it. We click on appearance in the left menu. We go to the theme editor and access the php files to find the header.php file .
We are just a few steps away from tracking our Google Analytics data in Belarus Phone Number List WordPress. We search for header.php and locate <head> on the main screen. Once there, we paste the script copied from the previous step and update.
Con Google Tag Manager
Another method we can use to install Google Analytics in WordPress is throu is one of the most used options today. This tool groups several tags and therefore allows you to have cleaner website code .
An easy way to install it in WordPress is by downloading the Google Tag Manager for WordPress plugin . We will add the Google Tag Manager container ID . We also have the classic option: pasting the code manually.
In the latter case, the first code should be pasted as high in the page’s <head> tag as possible. Similarly, the other code should be pasted immediately after the opening <body> tag.
