There are many channels of communication during a product launch: advertising, social media, PR, and blogging, to name a few. However, sending a launch email is the most underrated, yet highly effective, communication method.
01
How to use email to announce new products
If you have a loyal contact list built up in your CRM, then you can create a product launch email blast. Here is the format for a launch email to encourage them to buy or learn about your new product.
- Email Subject Lines
Keep your subject line to 12 words or less. We’ll provide an example list below. - Your customers are busy, so start your email with a newsy message, such as “new,” “big news,” or “now available,” along with a quick summary of the product’s name, function, and product image .
- Product Overview
Provide an overview of what the product is, why it was made, and what it does. - Key Features
List the main features or benefits Chinese Overseas Africa Number Data of this product. If you have a product demonstration video, you may want to link to it here. - Leave the contact with an
actionable action, such as: Do you want them to answer your question? Sign up for a free demo? Go to your new product page on your website? Whatever your desired next step is, include a link or a clear call to action in bold.
External product launch email subject line
Want to grab your contacts’ attention? Try these product launch email subject lines.
- New from [Company]: A Solution for [Main Problem]
- [Product]: A Solution to Your [Problem]
- Available Now: [Product], the Solution to [Problem]
- [Product] is Now Available. Here’s How You Can Get it.
- Problems With [Problem]? Try [Product] – New from [Company]
- At Last – A Solution to Your [Problem]
- Meet [Product]: A New Product to Help You [Benefit]
02
New product release email sequence
To spread the word about your new product launch more effectively, you can consider including contacts in an email sequence in your email marketing software. Here are the steps you may want to follow. This Azerbaijan Phone Number List can be used to gradually increase the interest of your potential customers before and after the product comes out.
Remember: you should only include people who meet certain qualifications in this sequence, not all of your contacts.
- If you want to announce the release date of a new product to the public, you can send a new product announcement email
. It should include a basic description of the product and an approximate release date. - Formal email
This email should be the official announcement of the product. Make sure the content of this email is brief, informative, and actionable. - Follow-up Email
This email should be sent to contacts who you think would be a good fit for the new product but have not taken any action or responded. Kindly remind them that you think they would benefit from this new product and you’d be happy to hear if they’re interested.
Here are some tips and tricks for writing new product emails:
- Introduce yourself correctly
- Provide relevant details about new products
- Emphasize what you hope to achieve with the product
- Mention past business dealings with the recipient
- Show appreciation to existing customers
- Attach a brochure with more details about the product
- Use polite language
- Maintain a cheerful and optimistic tone
- Mention the attractive offers that come with the new product.
- Keep it short and relevant
