Digital Marketing planning is the first step for anyone looking to adopt any type of Digital Marketing strategy for a company.
This is because Digital Marketing planning is a document that details all the points of the strategy.
Planning helps not only when the actions are actually carried out.
It is also important in analyzing results later.
Digital Marketing planning gives rise to the Digital Marketing plan.
This document must be shared with all professionals involved in the process.
This way, everyone will be aware not only of the strategies and objectives, but also of the company as a whole.
Digital Marketing planning is an important tool for documenting all the marketing actions that your company has already put into practice and their respective results.
This way, in the future, it will be possible to more easily identify what works or doesn’t work for your segment and better plan strategies.
Another important point of carrying out Digital Marketing planning is being able to trace a path (or several!) towards the objective you want to achieve.
Now that you know the importance of planning in Digital Marketing, how about learning the step-by-step process of a good marketing plan?
Define the person responsible
For good Digital Marketing planning, it is essential that it is done by a qualified professional.
You can select someone from within the company itself or hire a Digital Marketing agency.
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The chosen professional will be responsible for defining the objective of the strategy, the persona, analyzing the competition and the actions that the company already carries out, the budget and the distribution channels to be explored.
All these points must be detailed in Digital Marketing planning.
This will also be the person responsible for analyzing the plan, when ready, making the necessary changes during the process and pointing out the correct paths for the rest of the team.
Understand your business
Moving on to practice, carrying out an in-depth study of your company and the economic scenario of the sector in which it operates is important for Digital Marketing planning.
This can be done through when is the best time to buy an apartment? research with customers, suppliers and employees – the audience closest to your company.
Define and know your persona
The persona is a semi-fictional character with a name, age, personal and professional life.
This data will help you better target and segment your campaigns and actions.
This is because this single chine directory profile represents your entire audience (or a significant portion of it, since the same strategy can have more than one persona).
The persona needs to be well developed.
It also needs to be shared with the entire team of professionals who will work on the strategy.
This way, everyone will be aware of every detail.
By defining the persona, it is possible to anticipate their purchasing journey.
Detail your strategies
An important stage of planning in Digital Marketing, strategic planning basically details which actions will be carried out in practice.
Some examples are Google Adwords campaigns, blog content focused on , actions with digital influencers, videos for YouTube, etc.
At this stage of planning, it is also important to detail which channels will be used and what budget is available for each of the actions.
KPI Definition
KPI is an acronym for the English term Key Performance Indicator , which in Portuguese means Key Performance Indicators.
They are defined before strategies are put into practice and are the main metrics to be analyzed in that strategy.
KPIs help you understand whether that strategy was successful or not.
Some examples of KPIs are the number of leads generated, traffic, conversion rate, and total revenue.
It is important that KPIs are defined during the planning stage.
Digital Marketing Planning Update
It is important that the marketing plan is always reviewed and updated.
This way, it is possible to analyze which strategies performed better and replace those that did not perform so well.
This update is based on the expected results and those that were actually achieved.