Also read: Addicted to Duolingo? These Neuromarketing Methods Explain Why
Another company that has been holding on to their brand identity is Apple+, specifically around their Severance series . email data For those unfamiliar with the series, Apple+ describes Severance as:
The story of Mark, who works in a team whose memories are surgically separated between work and private life. They set out to find the truth about their jobs and themselves.
Apple+ has developed a complete corporate identity and communication plan for the fictional company Lumon, where Mark works. Possibly better than some real companies. They understand exactly where their target audience is and therefore promote the series mainly on LinkedIn, via a company page for Lumon .
Lumon Industries on LinkedInIn the world of
The way they do this is special. The Lumon company page feels like a real company. They use the house style, tone of voice and communication goals from the series. As a follower of the page, it almost feels like you work for Lumon yourself (whether you would want to is another question). In addition, they place extra content outside of the series, and drop subtle hints and extra information about the storyline.
What stands out: in no post do
A they explicitly try to attract viewers to the series. If you don’t know the series and come across the page, you’d Implementing and enforcing data acts probably wonder what exactly you’re looking at.
They also actively respond to fan posts , something few other major series do. This not only increases engagement, but also makes the Severance community marketing list stronger and more likely to recommend the series to others.