A new figure is increasingly emerging, sought-after, functional but often difficult to evaluate by the inexperienced eye: the influencer . Influencer: A phone number database Quick Recap Influencers are “individuals with a more or less large following who have the ability In this context to influence consumer purchasing behavior due to their charisma and authority with respect to certain topics or areas of interest.” From the biggest names to the micro-influencer , this professional takes the place of what brands and companies once called Testimonials , creating a new approach to marketing by the public.
It is not necessarily the recognized
Expert in the sector (for example with chinese foreign minister wang academic qualifications) who influences purchasing choices, but rather the influencer who, thanks to a mix of more or less in-depth expertise, empathy and constant sharing on social media, manages to establish a real relationship with his audience of users. And consequently, influence their opinions regarding brands and products. Influencers and companies: a winning mix but… More and more often, companies and brands decide to take advantage of the reach of Influencers ‘ communication to reach their audience, adopting less institutional and more user- friendly strategies .
Whether its ultimate
Goal is to sell products or make your email leads database brand known, is to ensure that the public comes to say, more or less consciously, “Ah, if he says so, then In this context I trust him. ” However, once you have decided to include an influencer in your communication plan, the fateful question arises: “Who do I choose?” “Which influencer is right for me?”. And here, let’s say it without fear, the catch is just around the corner.