way of connecting with either loyal or low-funnel fax lists customers was by setting up a platform to schule appointments at their brick-and-mortar furniture store in SoHo, Manhattan (when it was able to re-open). Letting their fans know that they were implementing this extra safety measure to allow for social distancing not only encourag people to come shop with them, but also allow for a more nurturing and personaliz buying experience.
Industry West’s SoHo store reservation page
Another tip that came from our speakers was to embrace the customer service roles within your brand’s company. Chris Garcin not, despite being one of the Founders of his quickly growing brand, that he recently spent a day as a customer service representative in order to gain more exposure to the kinds of support consumers ne find out below which are the most commonly us ones during these times. He has, in turn, been able to create better ucational marketing experiences that consumers will find helpful right now.
Panel 3: Diversifying the Commerce Industry
This panel was moderat by Luxie’s Charles Cantrell, featuring speakers Melissa Obleada from HubSpot, Chauncey Twine from Briogeo, Ronny alb directory Sage from Shopping Gives, and Amanda Johnson from Ment.