About Us 45.6% of emails worldwide were marked as spam in 2023. That’s a huge volume of communication.
You probably know that millions of these emails are for marketing purposes. If we look at the Promotions category of our Gmail account, we will find several unsolicited messages in the last 24 hours alone.
However email marketing works.
In most cases, its success depends on email copywriting.
Think about it. When you marketing in 2024: what western cmos are betting on open your Gmail account — or any other email client you use — the first thing you see is a list of addresses and subjects. You either open the emails or delete them.
You’ll open an email if the subject business sale lead line is intriguing enough to convince you to click. If the body copy grabs your attention, you’ll read. And if the CTA offers enough incentive, you’ll click.
Here’s why you need to know email copywriting. Here are some more compelling reasons.
Email marketing is very cost effective.
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To get the most out of your telegram database marketing spend, start honing your copywriting skills and using a solid email marketing strategy to boost conversions .
Writing a good subject line is just as important as writing a good body of text.
A bad subject line can cause your email to be sent unceremoniously to the digital trash bin. People are simply too busy and overstimulated to waste time on something that doesn’t interest them.