The opinion of the seller of red leather shoes: For example, if you only sell red leather shoes in your Montpellier store (there are no stupid jobs, they said), there is no point in appearing in search results for second-hand canvas sneakers in Paris… so many negative keywords that you will use to avoid losing money.
PLA
For the general public, PLA is mainly the thing at the top of the Google page with the visual of the thing and the direct price, even that you can click on it and buy it, yay.
The PLA that Internet Marketing Trends 2022 doesn’t fall flat Ah ah
The opinion of the guy who likes images: yes, we are exaggerating a little above, but one thing is certain, the visibility of PLAs is such that email data it is not surprising to see e-commerce sites dedicating more and more budget to them. In order not to be completely shocked (and to PLA), know all the same that unlike classic Adword ads in text form, the what is sales management? skills, roles, and recommendations for a sales manager distribution of PLA ads is a little less easy to control since it is always Google that decides the correspondence between a product sheet and the Internet user’s query. Nevertheless, the PLA Display tool from SEMrush can be useful to you.
Premium Position
Get these bad images out of your head right away, we are far (but very far) from the Kamasutra here.
The sales manager’s opinion: More than the number of impressions, it is the CTR (the ratio between the number of views and the number of clicks) that will serve as the ultimate marker for the success of a campaign. However, the more impressions you have and the higher your CTR, the more sales you will make and the more justified the impression that the sales manager likes you will be. but it also usa b2b list Finally, you can count on Google to cover your tracks and confuse Internet users: as Abondance reminded us recently, it is becoming less and less easy to distinguish an advertising link from a “natural” search result.