Keep your message short and add value
In! SMS marketing, it is important to send messages that add value from! the user’s perspective in the shortest possible message. Many! users quickly scan SMS to check the content, eliminate unnecessary information, and look at the details if the information !is useful. If you send an SMS that is too long!the recipient will only read! the first few dozen characters.
A feature of SMS is that many users have their smartphones set up to receive push notifications when they receive them. SMS marketing focuses on this point, and the effectiveness can be increased by making the message appealing to the recipient with just a few words that pop up in the push notification. By enriching the content of the opening part, you can make the recipient feel that the SMS is information for them.
Previously, there was a telegram data character limit of 70 full-width characters, but now, except for some older models, up to 670 full-width characters can be sent. However, it is recommended that you do not increase the number of characters unnecessarily, but instead summarize the necessary information in a short and easy-to-understand format, and include any information that cannot be conveyed in the SMS text alone in a link.
Consider sending to the minimum number of recipients at once.
It is recommended truly understand your market and industry to consider mass sending for SMS marketing. If you have a list of mobile phone numbers, you can send SMS to many users at once. By sending the same message to many users, you can receive more responses. Mass sending requires less effort than individual sending, so it is expected to be more cost-effective.
However, it is best to keep the number of recipients to a minimum when doing SMS marketing. Each SMS message costs anywhere from a few yen to a dozen yen. Sending SMS repeatedly to users who never respond will only increase costs and not lead to results. The key to SMS marketing is to select and target users who are likely to see results.