A single mother working two jobs and with no savings in the bank wants something different than a married man of retirement age with $2 million in investments.
It’s obvious, right? You need to know your audience if you want your email copywriting to resonate.
Use Hello Bar A/B Testing to discover what your target audience wants for your email marketing campaign. Test different lead magnets , offers, and calls to action.
You can also use other data you have collected from your audience. Surveys and research also work very well.
Choose your words carefully when copywriting emails
The choice of words matters.
Let’s say you want to describe renewed sponsorship: porto and gabriel bortoleto together for another three years your product as fun to use. Instead of using the generic word “fun,” you could replace it with something more provocative :
You get the idea. Use your thesaurus to find a word that summarizes exactly what you want to say . That’s the essence of great email content.
Use psychology in your email copywriting strategy
You don’t need letters after your name to use psychology in your emails. Knowing just a few principles can help you succeed.
Consider, for example, reciprocity. If you do something nice for others, they will want to do something nice for you.
Let’s say you’re selling an app phone number database or software. Offer a free trial without requiring a credit card.
Or suppose you are contacting existing trial users. Offer to extend the trial period so that the consumer can use the program for more time.
Give readers a chance to get to know you
Some of my favorite marketing emails come from people sharing their experiences. Most importantly, they are not afraid to share their fears, failures, and disappointments.
Brian Gardner is a great business sale lead example. He’s best known for his WordPress development , but he puts his hand in a ton of creative projects. When he sends an email, it’s invariably blunt and honest.
So when he recommends a premium WordPress plugin or announces a new product, we trust him to tell me the whole story.
If you let your readers get to know you, they will become more trusting and loyal. It just takes time.