When we talk about Digital Marketing, one of the main objectives of a strategy can be lead generation.
Generating leads is acquiring information about these potential customers.
Especially if this information brings this user even closer to your company and the prospect of becoming a real customer.
Whenever a person fills out a form to download free content, for example, they will become a lead.
This is because he is providing you with his information and data, such as email, and it will automatically be included in your company’s database.
But what are the best Digital Marketing strategies for generating leads?
This will depend on several factors.
These include the budget available for the actions, the segment of your company and how long it will take to achieve results.
Inbound Marketing
>>>>lass=”yoast-text-mark” />>Inbound Marketing, also known as Attraction Marketing, is one of the Digital Marketing strategies for lead generation that has grown the most in recent years.
It relies heavily on creating quality content that generates authority.</p></p>
The goal is to attract potential customers who are looking for a solution to a problem (and find it in your bus
For your Inbound Marketing strategy to be successful, you need to have in-depth knowledge of the target audience and which stages of the sales funnel that audience ma
There are many Digital Marketing strategies for generating leads that can be applied within Inbound Marketing, including:
The landing page is both a hungary phone number list Digital Marketing strategy for generating l
eads, as well as a channel for hosting other strategies.
This means that the landing page itself is already a strategy, as it is a page fully optimized for conversion.
However, within it other strategies can be applied.
For example, using a landing page to download an e-book or spreadsheet.
These materials can be inserted in other places, such as the company’s blog or contact page.
However, on the landing page the chances of conversion are greater.
E-books
They are one of the most traditional chine directory</span> ways of attracting leads with good results.</p></p>
Through it, your company offers quality and in-depth content to the user, on a subject in which it is an
exp
ert.</p></p>
An e-book can be created from a compilation of content that has already been published on the company’s blog, for
exam
ple.
The material is delivered to the user upon completion of a form.
And it is through this form that contact information reaches your company.
Spreadsheets
>>>Offering users any type of material that makes their work or day-to-day life easier is also one of the most efficient lead generation strategies.
Spreadsheets are a good example.
They can be for financial control, personal organization or even more specific to the sector in which your company operates.
In addition to these, templates, PowerPoint presentation models, among others, can also be created.
The scheme follows the same as the e-book.
You offer the material in exchange for the user’s contact details, which could be a lead.
Infographics and studies
Delivering informative and quality material, thus becoming a reliable source for a given subject, also attracts leads.
With the ease of the internet, it is very simple to carry out research to collect certain data and offer it to users interested in the subject.
This material can be delivered in the form of texts sent by email or in richer materials, such as infographics, which mix images and text.
Just like e-books and blog posts, the data from these surveys helps your company gain authority on the subject matter.
Online courses and webinars
>>>Showing your audience that you understand a subject so well that you are able to teach courses or webinars about it builds trust in the user, who can convert into a lead more easily.
Courses can be a series of content in video format, for example, sent weekly to those who register on your website or landing page.
A webinar requires more planning, as it usually takes place live.
This demands a greater sense of responsibility that someone will, in fact, be online and available at the agreed time.
Events
>>>Although we are talking about Digital Marketing strategies for generating leads, organizing in-person events such as courses and lectures can also help capture leads.</p>
When prior registration is required through an online form, for example, the interested user gives you access to their contact details.
This can later be used to nurture and monitor the lead through newsletters or by sending other content about the course or lecture.
Call to Action
>>>The Call to Action, or CTA, is that tempting call that creates a sense of urgency in the user and makes them make a quick decision about the action you are suggesting.
Phrases like “only for the first 100 registrants” or “promotion valid only until Friday” can give this tone to the CTA.
Just like the landing page, the call to action is always used in conjunction with other Digital Marketing strategies.
Are you offering an e-book download and a landing page? Insert a call to action!
Outbound Marketing
Outbound Marketing works in reverse.
Your company works actively and it is the company that reaches the potential customer and not the other way around.
In outbound there is a risk that the person is not exactly a qualified lead.
This is because she has not shown active interest in your services or products.
One of the Digital Marketing strategies for generating leads that fits into Outbound Marketing is paid media.
Basically, you will be paying for your company to appear in advertising spaces on websites, blogs or YouTube channels that have an audience similar to that of your business.
In this case, you remain in the searches as long as you are paying for that space. From the moment the payment is cut off, your company stops appearing.
With Inbound this doesn’t happen.
Content is optimized not only for conversion, but also for search engines through SEO .
There are also tools capable of capturing leads in certain databases in an automated way.
These tools capture that user’s email and, from there, they will receive personalized content about your company.
It is possible to combine Digital Marketing strategies for generating Inbound and Outbound leads.
This way, the goal is to further increase your lead generation.
Lead generation is with WSI Innova
If you are looking for a Digital Marketing agency in Campinas with qualified professionals to create a lead generation strategy for your company, WSI Innova has the solution!