While two-thirds of Italian companies cited last year’s situation as an incentive to accelerate digital and technological innovation, 55% increased their investments buy bulk sms service in digital advertising, and more than half plan to increase their investments in marketing technology in the coming months.
E-commerce is growing everywhere
Comparing the Italian market with the German and British ones, the survey clearly highlighted the growth of e-commerce sales in Italy. In Germany, 46% of respondents
standard 2-bedroom cabin – indicated growth, while in the United Kingdom, 45% did. In Italy, a full 4 out of 5 e-commerce businesses reported an increase in online sales in 2020.
Datacentralization and content personalization are priorities
While more than half of companies prioritize investment in new customer acquisition, stimulating and planning growth is a major challenge in 2021. To achiev the grange resort these results, half of companies will rely on Customer Data Platforms, which centralize data in a single location to provide a 360° view of their customers.
Another marketing tool that emerged as a priority is customizing content on company-owned websites based on visitor types: 25% of companies are already able to do so, and 30% plan to implement personalization within the next 12 months.
Commented on the survey results: “ The pandemic has massively accelerated the use of e-commerce and digital business models in general. Our survey shows that many companies have increased their marketing activities since last year, but the results also show that the full spam data potential of personalizing the customer experience is still far from being realized. To achieve this goal in the future, it will be essential to generate increasingly precise and real-time customer insights through artificial intelligence to maximize revenue and reduce acquisition and retention costs, while sharing highly personalized content aligned with consumers’ demonstrated preferences. ”during the pandemic. Due to the challenges posed by the pandemic, aspects such as changing marketing strategies, analyzing market trends, forecasting digital investments, the impact on e-commerce, and data management have become for companies.