Amazon Advertising harnesses the power of the world’s largest e-commerce platform to reach an audience that’s ready to buy and offer them exactly what they’re looking for. But can it overshadow the duopol
Google Ads and Facebook Ads ?
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Amazon Advertising, the new competition for Google and Facebook
Amazon Advertising and online advertising: what the data says
Last September, research firm eMarketer surprised us with a study showing that Amazon Advertising is now the third largest force in the digital advertising market in the United States , having surpassed Oath and Microsoft. Furthermore, predictions indicate that its growth will double this year.
Amazon Advertising, the new competition for Google and Facebook
According to this study, Amazon Advertising will have a turnover of 4.61 billion euros this year, which represents 4.1% of the digital advertising market. This revenue is expected to grow by more than 50% annually until at least 2020. As a result, its market share will increase to 7% , a figure that is far from threatening Google and Facebook but is very significant.
Amazon Advertising is shaping up to be a very interesting option for online marketers, due Middle East Mobile Number List its long-term projection and evolving functionalities. Recently, the platform announced a simplified system for buying ads on and off its properties and new video ad formats.
The challenges of Amazon Advertising
While the future looks bright, Amazon Advertising has a lot of work to do if it wants to take on the digital advertising market leaders. In a recent study by Third Door Media , marketers cited the following challenges for the platform:
46 % stated that they did not find the reporting system adequate
Other challenges mentioned included understanding the different advertising options, demonstrating their effectiveness and securing a sufficient budget.
Amazon Advertising, the new competition for Google and Facebook
On the other hand, Amazon Advertising poses unique challenges for brand safety , which may make it unsuitable for some businesses or categories. Many counterfeit or dubious products slip through Amazon’s resale system, which can make brands wary of where their ads are placed.
Amazon Advertising for Small and Medium Businesses
According to a Marketing Land survey , small businesses are more likely to get the support they need Phone Number Library Amazon customer service (35%), compared to 2% of employees working at larger companies.
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Small businesses are also more likely to divert budget from other channels, such as search or social ads , to increase their investment in Amazon Advertising, which directly impacts the market share of Google and Facebook.
