Naturally, given that this update buy phone number list impacts Google’s understanding of searches as oppos to how pages are rank, retailers are attempting to establish ways to optimize their ecommerce business for voice search, standard long-tail queries and other types of searches that BERT will impact.
While most Google updates come
with a set of tactics that merchants can employ to help raise their rankings in the SERPs, Google has openly acknowlg that no such strategies exist for BERT.
However, just because there are no concrete, BERT-specific tactics that sellers can employ, this does not mean that merchants can’t optimize their sites under this new paradigm.
The fact is that BERT enables Google to comprehend natural language to a greater degree. In essence, this implies that content creators can worry less about catering to Google and place an increas emphasis on the end consumer.
quality content reigns supreme under BERT
Much in the same way that—when ask uses and benefits of the brand book about optimizing for RankBrain–—Gary Illyes tweet, “you optimize your content for users and thus for RankBrain,” the way that retailers optimize for BERT is by writing in a naturalistic style and alb directory successfully and comprehensively addressing the intent of the query that a page targets.