Video prospecting is another tool, paraguay phone number list
after all. That means you have to keep tracking its performance in order to make it better or at least improve what’s not working. Here are the metrics you should monitor:
- Open rates: This is a textbook and you can’t avoid it. Measure how often your video emails are being opened.
- Engagement: Check if recipients are watching your videos in full. Maybe they stop halfway through, meaning that your message isn’t engaging enough to keep them till the end.
- Response rate: Track how many recipients reply or take the desired action.
- Conversion: This is sort of “last word”, the most important one. Evaluate how many video-based interactions lead to successful deals and count the percentage.
You may have other important metrics to spot, but most likely you’ll need these as well. As any other approach, this one may require testing before you find a combination that fits you well and yields the best outcomes in your sales process.
Video Prospecting Anatomy: What are the Tools It Consists of?
Yes, the era of impersonal dormant email list: strategies
emails and generic messages in outreach is behind us and it mostly makes us smile remembering that. With custom videos, you give a lead sign that you consider him, not 50 other people who you have sent the same highly generic messages to.
The chances for engagement are quite good. Why? It just feels natural to interact with a video message that was intended for you. Adding a realistic AI avatar to your personalized videos can increase engagement, making the interaction feel even more authentic and tailored to the recipient. But how do you get that info? The answer is simple: intent data.
Intent data is basic information collected from the way your leads act online—the content they searched, website visits, and everything that shows what they are interested in. Typically, data analysis shows you industry and general info. However, intent data shows the “ready to buy” signals. You can conclude who is more likely to convert. to convert and when.
Technographic Data
This type of information allows europe email
you to change the very nature of your outreach and speak more substantially to your leads. Why? Technograpich data lets you understand prospects’ tech stack, their potential needs, and the direction they may look for. Reps can show how their product fits the prospect’s current tech setup. Prospects are more likely to respond when the solution coincides with what they already use.
If you know what tools or tech kit the prospects are most likely to update soon, you can make a better offer. Also, by simply knowing the level of their tech stack, you will have a better understanding of what areas you should cover to make your message irresistible.