Incentive programs. Although they have numerous particularities in Redeeming gifts in  their design and structure. As well as in their operation. Could be defined as the equivalent of customer loyalty programs but in this case directed at the internal customer: employees. Sales and commercial teams. Distribution channel, wholesalers, agents, points of sale, etc. The objective of incentive and commercial motivation programs is to achieve the involvement of all the components of these groups in the tasks and goals of the brand.

Key to relational marketing. Incentive programs create links between the cell phone database company and one of its most relevant audiences: the internal one. To do this, rewards are designed and structured which. depending on the brand and its objectives, can be products or services of the brand itself, discounts on these or on third-party products or. In most cases, gifts.

The exchange of gifts in incentive plans

This allows us to carry out exhaustive analyses and studies on trends in gift exchange.

Every year, Galanta manages the purchases and deliveries of more than 80,000 gifts for customer loyalty programs and incentive and sales motivation plans. Over the years. It is clear that Redeeming gifts in incentive programs the best job in the world the period from January to April is the one with the highest volume of purchases and redemptions, representing up to 70% of the total for the year.

What types of gifts are most successful?

One of Galanta’s tasks is consulting. The brand’s years of experience in managing these types of programs allow us to know which gift categories are most in demand —both by companies and by program users . As well as the year-over-year trends in this regard.

Technology and home category incentives are the undisputed kings, representing 35% and 21% respectively. They are followed by discount codes or coupons with 15%, and gourmet ukraine business directory products with 10%. In fifth place, with 6% of the total, is the travel category .

The particularity of these cases is that, for the user.The economic factor is not very relevant in incentive programs, but rather the credit that the user can invest in these gifts and rewards responds directly to their activity related to the brand, whether it is a specific expense on products, compliance with sales objectives, etc.