Research your target audience Focus on the keys For about 2 years, YouTube has made it possible to precisely target your audience . You can therefore easily work on:
- the context (themes, devices used, connection times and days, geographic areas)
- the audience itself (age, gender, parental status, interests, remarketing, customer match & look-a-like)
Targeting on YouTube
Today, we distinguish Research your target audience Focus on the keys several types of audiences:
The audiences in the market that allow us to reach Internet users who are in search intent (which is captured by the different signals within shop Google tools). On Google Ads and Google Analytics we can highlight segments classified by relevance, which can then be used for YouTube campaigns.
Affinity audiences , made up of Internet users who have shown a relevant interest in a given topic. They allow advertisers to reach those who are most likely to be interested in their services or products.
The custom intent audience
, on the other hand, is not really new, but it is still too little used by advertisers. It is a bit like audiences in the market, except that you are the what is sales management? skills, roles, and recommendations for a sales manager one who will personalize the audiences that you will reach, in particular by the selection of keywords.
We recommend that you create. Audience pools on people who have been. Exposed to your advertising campaign and plug them. Directly into your search campaign . This allows you to position yourself on keywords. That initially seem too competitive and to personalize your text messages.
To summarize, it is better to start with. The most intentional audiences, those. Who are already looking for you, who visit. Your site, etc. And expand as your campaigns progress…
Creative Orchestration: The Art of Seduction
Today, the challenge is no longer so much to reach your target as to capture their attention, via impactful content that tells a memorable story. Indeed, the advertising landscape is increasingly saturated : a French person is usa b2b list exposed to an average of more than 1,200 advertisements per day. To this must be added approximately 15,000 commercial stimuli.
In addition, attention spans are increasingly limited : we went from an average of 12 seconds in 2000 to 8 seconds in 2015. It is therefore very complicated to capture people’s attention if you do not have very impactful content. The challenge for brands today is to get noticed in this overloaded landscape.