Semrush’s Keyword Magic tool allows you to find keywords by intent. This helps you identify new content and optimization opportunities Search for keywords by intent.
To get started, enter a seed keyword related to your site.
Next, choose the country and click ” Search in .”
You’ll see keywords that include your seed keyword (or a close variation) along with various data.
Check the ” Intent ” column to see if each query is informational, navigational, commercial, or transactional. Or a combination.
Transactional and commercial keywords are going to have the highest purchase intent, so they are often better targets for paid advertising. Or for pages where your visitors can directly purchase or take an action on your site.
To see only these keywords, apply the ” Intent ” keyword filter(s) appropriate to your table.
For more tips, check out our SEO keyword research guide .
Frequently Asked Questions
How do I optimize for different types of keywords?
Analyzing search intent helps you telegram data understand exactly what searchers want for each keyword. And create content that can rank well.
But here are some general tips on how to optimize your website for different types of keywords:
For step-by-step tips on optimizing any page, check out our on-page SEO checklist .
Should I target all types of keywords?
Use a combination of all four types the ultimate marketing duo for your eshop of keywords to improve your SEO by targeting different stages of the customer journey. But be sure to prioritize based on your business goals.
Tip: Analyze your competitors’ keyword intent profiles to get an idea of the best ratio.
Here is an example of a customer journey that includes all keyword categories:
- Informative: Someone searches for “what is a coffee dripper” and reads your blog post
- Salesperson: They’re interested in buying, so they search for “best coffee drippers” and read your comparison guide
- Transactional: They’re ready to buy, so they search for “buy ceramic coffee dripper” and land on your product page
- From navigation: They liked shopping at your brand, so they search for “[BRAND] coffee filter paper” when they need a refill
In general, transactional and commercial keywords are often the best for PPC ad campaigns . If competitors are bidding on keywords that include your brand name, you may want to focus on navigational search as well.
How can I track my rankings for different keywords?
You can track your Google rankings b2b reviews for free through Google Search Console .
Click ” Search Results ” under “Performance.”
To focus only on rankings, check the box next to ” Average position .”