As already mentioned, there are a wide range of options for visualizing the data. Central elements that are suitable for creating a report can be brief overviews . Selection of suitable multidimensional tables or time series diagrams. It is important to ensure that the selected display elements are suitable and meaningful. While brief overviews are ideal for visualizing individual key performance indicators such as conversions, clicks or impressions . Selection of suitable tables are suitable for displaying larger amounts of data. Tables in the GDS can contain up to ten dimensions and measurements. Time series diagrams are used to illustrate the development of individual key figures. In addition to time series diagrams, there are a variety of other diagram types that can be used. The interactivity of the application means that viewers of the report can interact with all elements and are thus encouraged to actively engage with the report.
Application of required functions or filters
Data can be included or excluded using filters. This allows data sources that consist of several different advertising networks such as Google telegram data Ads to be divided into specific categories. Furthermore, different functions such as mathematical formulas or logical comparisons can be used to process measured values on a more complex scale. This allows calculated fields to be created.
Adjusting the layout and design
After all the content and elements of a report have been compiled, the final step is to adjust the layout and design. Google Data Studio gives users a lot of freedom to edit the appearance of a report. With just a few clicks and settings, a report can be adapted to the corporate identity of a company. Not only can the company logo be inserted, but other design factors such as font and font size can also be individually adjusted.
Benefits for companies through Google Data Studio
For companies, switching to centralized reporting using Google Data Studio is worthwhile for several reasons. In classic reporting, data is often inserted . Selection of suitable into existing templates and then evaluated. Changes can then often free webinars on internet marketing in august 2020. only be implemented and integrated into the existing template with great effort. The GDS, on the other hand, is very flexible and new data sources can be integrated into existing reports within minutes using connectors. Another advantage of the GDS: data is updated in real time after the data source has been connected and is permanently available. This means that data no longer has to be merged from different tools. This saves a lot of time when creating reports. The interactive nature of the report encourages you to engage intensively with the different content. In the best case, the visualization also promotes the viewer’s understanding.
Conclusion
Google Data Studio offers B2B companies a great china business directory opportunity to replace outdated reporting structures free of charge. A centralized report is created in which information is quickly absorbed. The time saved can then be invested in useful optimizations, for example.