Do you want to improve the SEO positioning of your e-commerce site or are you planning to open one? In this article I will give you some advice to implement a truly effective SEO strategy for e-commerce .
As you well know, through SEO (Search Engine Optimization) you can obtain lasting and quality results in terms of visibility and conversions. Opening an e-commerce site, in fact, does not automatically mean obtaining online visibility, receiving orders in the short term and gaining the trust of Google and customers.
The time spent and the budget invested that allow the maintenance of such a site and in line with the appreciation of search engines, are certainly not negligible, and you will have to fight tooth and nail to be able to stand out from competitors, position yourself in the SERPs , and obtain profits.
You must be aware that the first SEO results could arrive after months or years, but that once obtained the satisfactions could be many.
Are you ready to get into the game? Let’s start by understanding how to do SEO for ecommerce .
SEO Strategy for Ecommerce: The Industry Study
Before getting into the technicalities of SEO optimization for e-commerce, I would like to make a premise: an e-commerce site is not a simple job function email list website, but a real business in all respects, like a physical store, characterized by profits but also by business risks.
If you decide to embark on this adventure in your planning and analysis, don’t just focus on the online aspects, but try to understand everything features of work at the masters fair loyal audience that revolves around this world and the maintenance it requires. You should ask yourself, for example: do I have a warehouse suitable for storing products? Do I have staff capable of packing and shipping orders? Am I willing to expand my workforce?
Market study
In addition to what is indicated above, before finding yourself managing a site that will never bring you results, study the offline and online global seo work market, the SERPs , the real and perceived competitors and identify any opportunities or threats.
You can carry out in-depth market research, such as online or paper questionnaires, and rely on analysis software such as Google Market Finder and Sem Rush that will give you an idea of the market potential and the competitors you will have to compete with.