The structure of a site corresponds to the foundations of a house and is therefore crucial for a good SEO project for e-commerce. From the keywords analyzed previously, extrapolate those that you consider most important and organize them according to a well-structured logic.
Imagine the structure of the site as a pyramid composed of the home page at the top , then the category pages , then the subcategory and product pages .
Create a hierarchy , start from the home and go deeper using increasingly specific and long tail words.
In the meantime, try to maintain a certain proximity to the home page , do not force your user to click too many times to reach what they want. The user, as you can imagine, must find information quickly, not waste time and navigate easily between sections and pages.
E-commerce Site SEO for Technical Structure and Menu
Don’t forget to add breadcrumbs to your site .
These special labels , which are often found c level contact list at the top/left of the page, are not only useful for search engines, but even more so for your users.
They allow hierarchical and backward navigation within your site. A user who is on a product page at the third or fourth level of depth can easily reach the product category through the breadcrumb, without having to access it from the menu. For this reason, in the case in which you do not use intermediate folders in the URLs, breadcrumbs what the best rops do differently allow the user to see the category to which the product belongs.
In an SEO activity for ecommerce they are fundamental.
Site content – product and category page
The contents of the site are essential: they must be original, exhaustive and well written.
The user of a site, especially an e-commerce, must obtain as much information as possible from a page. The originality and completeness global seo work of the texts, both for category and product texts, are fundamental for SEO and for the user.
For the category page you could give a SEO for Technical preview of what the user will buy by summarizing what the category is about; for the product page instead you have to write as much useful information as possible.