Strategy to understand the evolution of CRM to Social CRM.
Fernando Coimbra Lopes
Apr 27, 2012
social crmFor many companies, the word CRM is either a dirty word or a software program. This is still so far from the truth that they need to understand the evolution of CRM into Social CRM.
CRM – Customer Relationship Management
Customer Relationship Lebanon Mobile Number List Management – CRM is a business strategy based on managing interactions with customers and potential customers. It involves the use of technology to organize, automate, and synchronize business processes. The overall goals are to find, attract, and acquire new customers, consolidate and retain existing customers, win back former customers, and reduce marketing and customer service costs.
Social CRM
Social CRM continues to be CRM, but in a more mature, more evolved version, which means a return to data efficiency, and, more broadly, to CRM system processes.
Traditional CRM was based on data and information
that companies collected throughout their Belgium Phone Number List customers’ life cycle, which was stored in the CRM system, and then allowed the company to reach its range of customers more incisively.
Now, by adding social media, instead of traditional outbound marketing or messaging to customers, brands and businesses need to nurture conversations and collaboration with customers to solve business issues. They give customers the opportunity to share their experiences and build relationships with customers who, if done well, become ambassadors for the company.
In short. Here the maxim “ you should fish, where the fish is” applies.
