Everyone wants to grow their business and although there are many ways. To do it to offer a better product. Your first source of information to grow is your customers .
But how can they help you improve. In the marketing world, this is known as social listening.
If you have not put it into practice. it is because you do not know its benefits. Differences from other practices or you do not know how to implement it
But don’t worry, today we are going to tell you how to take advantage of it to improve your products and/or services.
What is social listening
Social listening is the practice of listening to the channels where your company has a presence , such as social networks, looking for mentions of your brand, competitor brands and related keywords.
Through social listening, you can track every mention of your brand on social media in real-time . This will give you valuable and important insights into how your customers feel about your products and/or services, what their pain points are, and what they would like to see in the future.
But social listening isn’t just about tracking Gambling Number Data mentions of your brand. You can also use it to track competing brands, trending content, and analysis on topics related to your business.
This intelligence can be used to gain insights into everything from marketing and product strategies to customer service and support, helping you make smarter, data-driven decisions that will positively impact your business’s bottom line.
What is the difference between
Listening is not the same as monitoring, you know that, right? While social media listening is a proactive way to track, analyze, and respond to online conversations, social media monitoring is more reactive.
Do you know which company has a maste Afghanistan Phone Number List degree in social monitoring ? Duolingo. Their favorite social network? Twitter, although sometimes they tend to take it to the real world with some creative strategies to encourage more interaction.
But back to the topic. Social monitoring analyzes mentions of specific brands and sends alerts whenever your brand is mentioned online. Duolingo, for example, gets in on the joke of calling out users of its platform for not keeping up with their class streak.
In other words, monitoring is a way to respond to all the possible interactions that users could create on social networks.
Social listening, on the other hand, focuses on collecting all online conversations related to your brand, products, industry, and competitors. By having a broader view, you have information that helps you make or plan your marketing and social media decisions.
While they can go hand in hand, since listening to your audience gives you the opportunity to interact with them, they involve different practices. Let’s say that monitoring involves interaction , while social listening is the gathering of information.
