That in the audience SHARES About the author Mariano Diotto Brand strategist. Neuromarketing and neurobranding expert and founder of a master’s degree in. Web Marketing & digital communication from the IUSVE university . Always present in the social world. I have cultivat a passion for communication by working on the radio as a speake . Writing children’s novels, teaching at university, as a brand strategist for companies and agencie. Holding numerous conferences on the world of communication, advertising and web.
Always in the history
PREVNEXT Leave a comment Comment First name* E-mail. A seo expate bd new way of watching television: Social TV June In Digital & Social Social. TV is the new way for users to watch television and interact with their social profiles (Facebook and Twitter in particular. As usual, those who said that the advent of new means of communication. The internet in particular, would destroy the old mia were wrong.Of the mia, the new means of communication (in our case social networks and YouTube) when it arrives imposes itself and creates new proselytes but then integrates with the previously existing ones (for us in this case it is television.
This is why we now
Talk about social TV, that is, television USA B2B List that is seen and comment on. Through social networks and vice versa, that is, social comments become news and are us in television programs. The numerical data has become significant. The monitoring was detect through Nielsen’s Social Content Ratings , the only tool in Italy capable of measuring conversations relating to television content publish by all Italian Twitter and Facebook users. The survey show how the use of social networks is an integral part of the television viewing experience for essentially all targets. Television broadcasters are now interest in measuring the Total Audience which is made up of the television audience to which must be add that of the public who uses the product in live streaming or in a streaming subsequent to.
