Lead generation is the foundation of any online business. But how do you convince website visitors to share their contacts? The secret is in a well-chosen lead magnet that turns casual visitors into interested subscribers. With LeadPlan, you can easily create effective pop-ups and widgets, segment your audience, and turn leads into clients without programming. Let’s figure out how to create an offer you can’t refuse and collect leads as efficiently as possible.
What is a lead magnet and why is it needed?
A lead magnet is a valuable bonus that you offer asia mobile number list your audience in exchange for contact information, most often email. It acts as a bridge of trust and helps build a solid foundation for future sales.
Signs of an effective lead magnet:
Relevance: The lead magnet should hit the pain points and needs of your target audience. For example, for beginning copywriters, a guide on “How to find your first client” will be much more attractive than a guide on opening your own agency.
Value: Users trust you with their data, so the offer must be truly worthy. A free checklist or an exclusive video tutorial will be much more effective than information that is easy to google.
Alignment with business goals: A lead magnet should not only attract subscribers, but also lead them to purchase your products or services. For example, a realtor might offer a guide to the first steps of finding a home, and then smoothly move on to describing the benefits of their services.
Types of Lead Magnets
LeadPlan allows you to create subscription forms with content and bonus lead magnets, as well as combine them.
Content: Useful materials offered free of charge for a subscription. For example: a checklist “7 steps for launching advertising on VKontakte”, a sales letter template, access to a closed webinar with an expert on the topic “Secrets of email marketing”, a series of educational video lessons on “Basics of SMM”.
Bonus: Additional benefits when purchasing. For example: 15% discount on your first order, free shipping on orders over 3,000 rubles, gift certificate for your next purchase, free consultation with an expert.
Testing: Which Lead Magnet Works Better?
Stop guessing which lead magnet will appeal advice and development through to your audience more! LeadPlan allows you to conduct A/B testing to determine the most effective option. You can test different elements:
- Contents: Which lead magnet is more attractive – a checklist, a guide, a discount or a free consultation?
- Headline: Which headline formulation is more effective?
- Description: What text is best to motivate users to leave their contact information?
- Design: Which Subscribe Button or Form Color Converts Better?
- Call to Action: Which CTA wording results in more sign-ups?
For example, do you want to know which lead magnet is better: a 10% discount or 500 rubles for a purchase of 5,000 or more? Create two widgets in LeadPlan with different offers and run an A/B test. The system will automatically distribute traffic between widgets and collect statistics. You will see which option leads to higher conversion.
How to Create a Lead Magnet in LeadPlan
LeadPlan makes it easy to create opt-in forms with chine directory compelling lead magnets that convert visitors into subscribers. Here are the steps: Study your audience and determine their values: What do your potential customers really need? What bonus will be most attractive to them?
Choose the right lead magnet format: Offer something that will be truly valuable to your target audience: a checklist, a guide, a discount, a free consultation, access to closed content — LeadPlan supports a variety of formats.
Choose the right lead magnet format: Offer something that will be truly valuable to your target audience: a checklist, a guide, a discount, a free consultation, access to closed content — LeadPlan supports a variety of formats.