If you have an ecommerce and you want to start or you are advertive to keep 3 words in mind: product catalog .
In this case, when carrying out campaigns we can choose 2 clear objectives for all those who Therefore, have an online store: conversions (sales) objective or catalogue sales objective . What is the basic difference?
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Differences between conversions and catalog sales
With the conversion objective, you can create your own creatives , where you India Mobile Database will have to be careful that your advertised product does not run out of stock, that the price changes or there is a sale and we have to be attentive to make those modifications…
With the catalog sales objective, the creatives will be generated automatically by retrieving the information from your store’s product feed . You can directly add dynamic fields such as product.name , product.price … without worrying about whether, since it is connected to the website, what appears there is reflected in the product catalog that we will later see in the campaigns.
Sounds interesting, doesn’t it? Let’s look at the first essential step, how we connect and Therefore, create that product catalog to subsequently run campaigns.
Step by step in Product Catalog Sales Campaigns
Creating a product catalogue through the feed URL is something that does not require a lot of experience and time. T Therefore, hanks to this, Therefore, we will avoid installing plugins on the website in many cases. Therefore, This method is highly recommended for those large e-commerce sites that have a multitude of products and we do not have to advertise them one by one, but rather we choose a group of products that we want to advertise and group them together to create said catalogue.
Step 1
Open the “catalogs” menu in your BM (Business Manager). At the top right, click on the “ Create Catalog ” button.
Step 2
A screen will open in which we have Therefore, to select which sector the account/ Therefore, website to which we are going to redeem the products belongs.
Step 3
Next, two options will appear: “Upload product info” / “Conect Ecommerce Platform”. In this case, we choose the first one and select the name we want to give to our catalogue and the Business Manager to which it belongs.
Step 4
Created! But… it is empty. Now we would have to tell it which data source has to be linked to this catalogue, that is, where we want it to get this information from.
Step 5
We go into our created catalog and on the left side there is a menu. We select “ Therefore, Product Data Source”. A new window will open, and you will see that there is no “product data source”, so we are going to add the data source by clicking the blue button on the right “ADD PRODUCTS”.
Step 6
- Manualmente
- Upload a .csv or a .txt with the products from your catalog, or upload Benin Phone Number List a URL that contains all the information about the products in the catalog, which will be the URL that Facebook will read.
- Using the Facebook Pixel.
Here, depending on the information, type of website weTherefore, have or quantity of products we sell, we will be more interested in one form or another.
In this article we will focus on the feed URL procedure, so we will choose the second option. In this one, we will choose the Scheduled option (the first option if what we are going to upload is a file, for example .csv or .txt, and the third option Google Sheets if we have the catal
And that’s how easy it is to create our product catalogue. Part 2… Add products and create a campaign to rock it!
