From keyword research we arrive at the aspect that I consider the most important of all On Page SEO optimization ! that is! the creation of the correct site structure .
Just as an architect starts from the foundations to design a house! the SEO Specialist must also be able to create a logical and well-balanced structure . It still happens to see websites that are completely unstructured and not designed for the user and the search engine! with orphan pages inside them and pages that are completely useless for the user ( thin content ) positioned in more or less relevant areas.
From this structural organization! the navigation menu is then outlined! which must be clear and streamlined.
SEO-friendly structure
A structure designed with SEO and country email list user (UX) in mind allows you to have these advantages:
Thinking about creating a site with the right hierarchy of pages in terms of structure and menus before going online is certainly the main starting point for optimizing a site for search engines .
Example: using the architect’s metaphor ! imagine if the architect! after having built a building! starts adding balconies and terraces that were not designed from the beginning. He will be able to add 2 or 3 but shortly after the house could start to lose its balance and creak.
The same can happen to your site if you were to add and index pages! categories! tags! landing pages without any logic and without good internal linking.
From the keywords studied! then select le parisien offers an animat map the themes and think about the possible divisions to make at least for the product and service pages. In addition to the usual fundamental pages such as About Us and Contacts! structure a silo navigation for your products/services or for the pages that deserve particular attention.
Structuring URLs
From the menu structure we arrive at the URL structure ! another important aspect for a good SEO On Page optimization .
The URLs must of course be SEO Friendly ! avoiding if possible the use of numerical URLs! queries or codes! which when read! do not make it clear what the page is about.
When talking about the creation of URLs ! the controversy always arises between addresses with a “dry” page name
From experience I can say that I have not global seo work noticed any big differences! it all depends on the type of website and its size.
If we are talking about an e-commerce for example! with a limited number of products! my advice is generally to structure the URLs with category and subcategory ! and to leave the product name free from hierarchy! or distinguish it with the.
For convenience! in case of moving the product from category A to B! you are not obliged to do a 301 redirect.