Social media trends for 2018 are as varied as they are interesting. Each one requires analysis! study! and interpretation of ideas to apply them to future digital campaigns. The internet has changed! and so has these media! naturally. Therefore! it’s time to understand these trends and how they will affect your brand’s strategy.
Alternative solutions to the decline in organic traffic
For some time now! various media outlets phone number database and experts have been reporting on the decline in organic reach on social media. Suddenly! although visits to these sites still number in the hundreds of millions! the numbers have gradually declined.
This is due to a wide combination of factors! from algorithm changes! which particularly affected Facebook and Instagram! to news saturation on these outlets.
In any case! a solution must be found for australia database directory this situation. Among the main ones are the following! which must be implemented by companies that want to survive in this digital ecosystem:
-Increased investment in paid advertising: This is the first and most logical step in the face of declining reach. Before investing substantially in this area! it’s necessary to conduct research to identify the social networks where paid advertising will be placed.
-Influencer Marketing: Traffic to a given where to get cc or cc0 images to enhance your blog network can be significantly increased with the right promotion. Thus! influencers have emerged to help brands of all kinds regain their position at the top of search results. To achieve this! they must choose a consistent personality! with credibility and a natural talent for communicating ideas! and preferably one that belongs to the same niche as the brand.
-Optimized content: The quality and format of information should also be part of the strategy to increase organic reach! which also requires monitoring results to know exactly what information is helping to recover visits and followers in these media.
Social Video Marketing and its new scope
Video ads! live streaming! and all content in this format have been taking over social media for some time now. Despite the engagement they generate! it’s important to consider some important aspects to ensure the strategy is as effective as possible:
-The content must be of optimal quality.