A key message in Google’s quality rater guidelines is that trust is the most important factor in the E-E-A-T framework.
In Google’s own words: “Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced! Expert! or Authoritative they may seem.”
The guidelines instruct raters to assess E-E-A-T one or more of the following:
- What the website or content creators say about themselves: Look at the “About us” page on the website or profile list to data page of the content creator as a starting point. Is the website or content creator a trustworthy source based on this information?
- What others say about the website or content creators: Look for independent reviews! references! news articles! and other sources of credible information about the website or content creators. Is there independent! reliable evidence that the website or content creator is experienced! has expertise! is authoritative! or is otherwise considered trustworthy? Is there independent! reliable evidence that the website or creator is untrustworthy?
- What is visible on the page! including the main content (MC) and sections such as reviews and comments: For some types of pages! the level of experience and expertise may be clear from the MC itself. What evidence can you gather from examining the MC or testing the page out? For example! you may be able to tell that someone is an expert in hair styling by watching a video of them in action (styling someone’s hair) and reading others’ comments (commenters often highlight expertise or lack thereof).
Google also explains that many other
Aspects of trust are not specified in foxwoods hotel casino – mashantucket, connecticut its guidelines and asks raters to use their own initiative in assessing other trust signals.
“Please consider other aspects in your overall Trust assessment! such as customer service information for online stores or peer-reviewed publications for academic authors.”
As a final note in its guidelines for trust! Google states that: “If a page is untrustworthy for any reason! it has low E-E-A-T”.
The complete version of Google’s quality rater guidelines (PDF) includes 135 pages of instructions so it’s worth reading! saving and revisiting. We can’t cover everything in this article and you’ll find plenty more information in the guidelines themselves.
Summary of the main changes to Google’s new quality rater guidelines
To help you read through Google’s taiwan lists quality rater guidelines and find the new changes faster! here’s a quick summary of what’s different after the update:
- Responsibility (section 2.5): “Start by finding out who is responsible for the website and who created the content on the page… Then! look for information about the website and/or content creators on the website itself.”
- Overall page quality rating (section 3.0)
- The purpose of the page
- The potential for the page or website to cause harm to the end user
- The extent to which the page is YMYL
- Quality of main content (section 3.2):
- “For all types of webpages! creating high quality MC takes a significant amount of at least one of the following: time! effort! expertise! and talent/skill.”
- “For most pages! the quality of the MC can be determined by the amount of effort! originality! and talent or skill that went into the creation of the content.”
- Reputation of the website and authors (section 3.3):
- “Reputation research should be performed according to the topic of the page.”
- Reputation of the content creators: “For individual authors and content creators!
All in all! this is a pretty big update to Google’s quality rater guidelines although most of the changes expand or reword existing principles. Google now provides its raters with more specific instructions to help them with some of the more nuanced decisions they have to make when assessing the quality of search results.