Do you feel like you’re missing out on money and opportunities because you don’t know which marketing strategy to use for your business?
With so many options available — digital, traditional, inbound, performance, content, and more — it’s common to feel confused about which is the best investment.
Therefore, in this guide you will discover the most effective types of marketing and which one best fits your objective, whether it is to attract new customers, sell more or stand out from the competition.
Keep reading!
Why invest in Marketing?
Investing in marketing is essential for any business that wants to grow, remain relevant in the market and generate profit in a sustainable way .
Marketing connects your brand to the right audience, at the right time, with the right message.
Among the main advantages of investing in marketing are:
Attract new customers
Generate brand awareness
Build relationship and trust
Increase sales
Target the right audience
Measure results
Anticipate trends and understand the market
Maximize ROI (Return on Investment)
What are the types of marketing?
Offline Marketing
Traditional marketing is the set of strategies for promoting and selling products or services that use offline , i.e. non-digital , means of communication .
It focuses on more classic channels that were widely used before the advent of the internet.
Examples of traditional marketing:
TV and radio: Commercials and jingles that reach large audiences.
Newspapers and magazines: Print portugal phone number list advertisements in media outlets.
Billboards and panels: Advertising in public places with high traffic.
Telemarketing: Direct contact by telephone with potential customers.
Leafleting and direct mail: Physical distribution of promotional material.
Features:
One-way communication (brand → consumer).
Difficult to the importance of storytelling in local marketing accurately measure results.
More expensive, in general, than digital marketing.
Offline marketing is a complement to digital marketing. Many effective strategies combine the two worlds — traditional and digital — in what is known as 360° marketing .
Digital Marketing
Digital marketing is the set of marketing strategies in the online environment , using the chine directory internet and digital applications to promote brands, products or services, attract and engage customers, and generate sales.
Main digital marketing channels:
Websites and blogs ( SEO ): Creation of optimized content to appear in Google results.
Social media: Shares on Instagram, Facebook, LinkedIn, TikTok, etc.
Email marketing: Sending segmented direct messages to leads or customers.
Campaigns (Google Ads, Meta Ads): Paid ads to generate traffic or conversion.
Content Marketing : Production of relevant content to attract and nurture the audience.
Digital influencers: Partnerships with online content creators.
Marketing automation: Tools that automate interactions with leads.
Characteristics of digital marketing:
Allows for detailed audience segmentation.
Accurate measurement with real-time data.