Unlike single placements, package offers provide flexibility in budget planning, better conditions for placement costs, help from a Telegram marketing expert, and even distribution of coverage across different audiences. This approach allows not only to increase the overall reach of the campaign, but also We adjusted the texts to reduce the cost of the lead due to optimized placement costs and an individual campaign plan.
How we prepared for the launch
Before the start of the advertising campaign, the team carried out a careful selection of channels.
Catalog of Telegram channels Telega.in
The main focus was on the Education category, as its audience is most interested in children’s education. However, in order to test hypotheses and expand coverage, the following channels were also selected:
- Discounts and promotions are popular with parents interested in great deals.
- News and media – increased level of trust in content.
- Event posters – an audience looking for educational activities for children.
- Neurogames and children’s entertainment telegram data channels are indirectly related to learning.
- Economics and business – for parents with high income.
Geography of coverage: all of Russia. Regional channels were used for localization.
What did we do to improve efficiency?
1. We adjusted the texts to the subject of each channel. For example, in regional media we used headlines with a special offer for residents of a specific city.
2. Used calls to action with elements of in on-line registration in malaysia urgency (e.g. limited number of seats).
3. Launched the campaign in stages, analyzing audience reaction and adjusting creatives.
Over the course of two months, we launched advertising in 800+ Telegram channels, testing different approaches and formats.
Results
In two months, the advertising campaign reached millions of views.
Key results:
- 800+ Telegram channels with advertising placement.
- Automation of procurement has saved hundreds of hours on negotiations and document flow.
- Average cost per view (CPV) – 1.18 rubles.
- The best results were shown by the “News and Media” category – up to 100,000+ views per post.
- Increased engagement and conversions – testing different creatives helped achieve planned KPIs.
- An unexpected insight: author channels have shown excellent efficiency thanks to a loyal and active audience.
A competent combination of automation, strategic testing and creative adaptation allowed Algorithmika not only to simplify the purchase of advertising, but also to scale afghanistan business directory the campaign without wasting time. Using Telega.in helped to quickly test various niches, identify the most effective channels and reduce the cost of attracting customers. Flexibility in the approach to formats and content ensured high audience engagement, and coverage of up to 100,000+ views per post confirmed that Telegram remains a powerful platform for promoting educational products.