CTR is the most common metric for measuring the performance of email marketing campaigns. And although it is not the only one, it still reigns supreme when it comes to evaluating its effectiveness.
But you may be wondering what exactly CTR means, what can be considered a good rate and, most importantly, how to increase the click-through rate of youactions .
Want to learn how to efficiently improve your CTR? Here’s everything you need to know about this metric, including six practical tips to help you optimize your results. Find out:
- What is CTR in email marketing?
- How to Calculate Email Marketing CTR
- What is the difference between CTR and CTOR?
- What is a good email click-through rate?
- How to increase CTR: 6 practical tips
What is CTR in email marketing?
Also known as email click-through rate, CTR (click-through rate) is a metric that measures how many people clicked on at least one link among those who Mexico Phone Number Data received the email. In other words, it is the percentage of recipients who interacted directly with the message content.
How to Calculate Email Marketing CTR
Calculating the CTR of your email marketing campaigns is very simple. Here’s how to do it in three steps:
- Get the number of people who clicked on a link in your email
- Divide by the number of emails delivered
- Multiply that number by 100 to get a percentage.
Voila! You’ve found your email marketing click-through rate.
Here is the formula for email CTR
If your email lands in 100 people’s inboxes Belgium Phone Number List and 10 people click on a link in your email, you have a 10% click-through rate.
Why do we use the number of emails delivered instead of the number of emails sent?
Because of rejection, also known athe great enemy of email marketing professionals around the world.
In an ideal world, every email would have 100% deliverability. In reality, marketers have to deal with b happen when the recipient’s email server rejects your email. This can happen because the email address is invalid or the domain name doesn’t exist.
- are a temporary problem with the recipient’s email address or email server. Even if you send your email to a
