A good mass email sending can be the difference between gaining and losing customers.
Today’s world is dominated by social media, digital advertising, and influencer marketing. Each of these has its rightful place in your marketing strategy. But what about mass email blasts? Are they outdated?
Research shows that by 2023, there were. This number is projected to reach over 4.7 billion by the end of 2026.
This is exactly why so many businesses around the world have turned to email marketing. It’s beneficial. The world of email campaigns isn’t going anywhere, and sending bulk emails (with powerful subject lines) is still as effective a tactic as it has ever been. In fact, according to the same study, data shows that by 2026, the projected number of emails sent annually will reach 392 billion.
There’s a lot of noise out there, and it’s only going to Spain Phone Number Data get louder. Many companies today use mass email as a tactic, but they fail to use it effectively to drive real engagement and revenue.
Some of the ways marketers are sending mass emails incorrectly may include:
- Sending an email to a large volume of random people who didn’t subscribe, without warning or purpose
- Sending an email to your subscriber list just because you haven’t emailed them in a while
- (And the most common) Sending messages that don’t resonate, so you lose subscribers/purchases and don’t even realize it
This is almost as bad as your email going to Belize Phone Number List the spam folder. The good news is that your mass email marketing campaign does NOT need to go that way (and after reading this article, it won’t).
In this article, we’ll talk about best practices for sending bulk emails, tips for improving your email open rate and other metrics, and the importance of segmentation and automation when sending bulk emails.
What is a bulk email?
No matter what you call it, the typical reaction to this a scowl and, “Oh, no, that’s awful.” Why? Because sending mass emails is like yelling at everyone through a megaphone. At the same time… megaphones exist for a reason. Sometimes
