Most brands post content on social media at least four times per week, according to Hubspot’s State of Marketing Trends Report .
Here’s the full breakdown for B2B and B2C brands:
The same research indicated that Tuesdays, Wednesdays and Thursdays are the best for engagement. 6 to 9 p.m. is the optimal time for engagement.
We encourage you to try different posting times and frequencies to find what works best for you.
When to send Email Marketing
Many B2B email marketers send campaigns on Tuesday, Wednesday, or Thursday mornings. The idea is that marketers are less likely to be busy or out of the office during those hours.
In the B2C sector, it can make sense to send emails in the evenings and on weekends, when the average person has time to deal with their personal inbox.
If your email marketing platform allows it, use A/B testing to send the same campaign to half of your recipients at one time and the other half at another time. Then see which one generates the best open and click rates.
When to post on your blog
Ideally, you should publish a new blog post once a week. You can always add more if you don’t have dedicated time or a team to help you develop your blog content.
The best time to post may be determined by your topic.
For example, if you’re writing about a trending topic, you might want to publish as soon as possible. And take advantage of the momentum of the topic.
You can always share your blog posts through other channels (e.g. email marketing and social media) to engage audiences at different times of the day.
Content calendar examples and templates
Get inspired for your own planning with these content calendar examples, created with our free templates.
Content Marketing Calendar Example and Template
This content calendar example was created in Google Sheets:
It features various types of content marketing , such as blog posts, videos, and podcasts. This is great for omnichannel marketing , because it helps users plan consistent messages across all platforms.
However, teams that produce large volumes of content may find it easier to create a specific plan for each channel or type of content.
You can make any kind of calendar using our free template.
How to use the template
Here’s how to create a content calendar like the one above:
- Open our free template in Google Sheets
- If prompted, create or sign in to your Google account
- Click ” Use Template ” in the top right corner
- Rename your calendar in the top left corner
- Share your calendar with your team
- Make any customization
- Start planning your content
The template includes an ” Additional Fields ” tab that allows you to customize your calendar for certain types of content (e.g. videos or podcasts).
Blog Content Calendar Example and Template
This blog content calendar example was created in Google Sheets:
Since there is a row for each day, you can easily visualize the publishing schedule. And make sure there aren’t too many gaps.
The “Blog Due Date” provides a deadline for the writer, helping to ensure that the post is published on time.
In the “Version” section, teams can track the status of the draft. And access the latest version of the post.
This is what the other columns are for:
- Blog Topic: Used to ensure that upcoming blog topics are relevant and varied
- Author: Allows you to see who is responsible for writing and correctly attributing the post
- Keywords : Helps the writer to optimize the blog post for search engines
- Target Audience : Encourages writers to tailor their posts tokey users
- Offer/CTA: The main thing that is offered to the reader and the call to action (CTA) that should be used to incite action
- Notes: Any other details that would help the content writer or the team in general
How to use the template
Here’s how to create your own blog content calendar:
- Open our free template in Google Sheets
- If prompted, create or sign in to your Google account
- Click ” Use Template ” in the top right corner
- Rename your calendar in the top left corner
- Share your calendar with your team
- Start planning your blog content
If you need help coming up b2b reviews with blog posts , check out our guide.
Or use Semrush’s Topic Research tool .
Enter a search term, choose your country, and click ” Get content ideas .”