Search promotion is a tool that helps you improve the position of your products in Ozon search results. When a buyer enters a search query or goes to a category, the system shows them relevant products. Search promotion helps raise a card to a higher position than it could take in organic search results. You can only enable search The tool is considered risk-free, since payment is only for the target action — ordering a product.
Search engine promotion allows you to:
- improve the position of cards in search results and on category pages;
- draw attention to promotional items;
- increase card views and the number of orders.
Where are the cards shown?You can only enable search
Your products may appear in:
- search results;
- on category pages;
- on stencil positions – recommended shelves in product cards, shopping carts and on visited pages of the marketplace.
When showing on category pages and template positions, payment will also be debited only for the completed order; you do not need to pay for impressions and clicks.
How Search Engine Promotion Works
You can only enable search promotion for products that have had at least one sale in the last 14 days. If this condition is not met, you will not be able to add the product to the advertising campaign. The same rule applies to products that are already being promoted in search: if there is no sale in 14 days, the system will automatically stop the campaign until at least one purchase occurs.
When calculating positions, the principle of a regular auction is used – the advertiser whose bid is higher wins.
The campaign statistics feature the “Visibility Index” metric. You can only enable searchIt shows on which search results page or category the card was most often found over the last 24 hours. If “1”, then the card was most often on the first page, if “2” – on the second, “3” – on the third, and so on. Using the visibility index, you can track the effectiveness of your promotion and adjust your bids if necessary.
Payment for search engine promotion
When promoting products in search, the advertiser pays fax lists the marketplace a percentage of the order value. This percentage is calculated after deducting VAT, Ozon bonus points and all discounts, except for discounts on the Ozon card.
The rate change step is 0.1% and can be changed at any time. New values come into effect within three hours.
If you sell not only on Ozon, but also on Wildberries, try free tools for sellers in PromoPult: bidder rates, booster analytics, query selection and monitoring of positions in WB search, report on advertising, revenue, sales and competitors’ rates .
And for Ozon products, PromoPult will help attract reported data showed a year external traffic. Launch contextual or targeted advertising, get additional transitions from Yandex and VKontakte, growth of orders and revenue.
Bringing it to the topYou can only enable search
Bringing to the top is a tool that allows you to bring products to the first 12 positions of Ozon search results. Payment is charged for clicks on the card. You can promote all products, including new ones. Does not require labeling, since this is not an advertising tool.
The tool helps:
- increase the reach and visibility of products;
- to draw attention to new products afghanistan business directory and promotional items;
- quickly receive orders, ratings and reviews on products;
- evaluate the attractiveness of the card for buyers – how often they click on it and place an order;
- improve metrics that affect the position of the card in the search results: clicks, views, orders.