Did you know that 3.8 million searches are perform on Google every minute?
Google is the most widely us search engine in the world , and in most cases we turn to it when we ne to search for a site or have a question about a specific topic.
For this reason, if you have an online business, you will know that appearing in the Google search engine is of vital importance to give visibility to your project and receive traffic to generate income and keep your brand growing.
For this to happen we have to be in the top positions of the search results , we cannot stay at the bottom. If your business does not appear in the first positions, it is as if it does not exist.
There are different ways to appear in the Google search engine that we are going to talk about, both paid and free.
The three most effective ways to appear in the Google search engine
Many people wonder: “How to appear in the Google search engine for free?” It is true that in the visits that occur through SEO positioning there is no direct payment for the click, but this does not mean that these visits are free, since
Search engine optimization, or SEO, is the process of improving the visibility of a website in search engine results , through methods such as on-page and off-page optimization bas on a strategy.
In SEO, just like in a race, those at the top are the ones that deserve a prize and get the highest percentage of traffic when searching for a particular keyword.
This method focuses on organic search results , i.e. those that are not paid for. It can be done completely free of charge. But requires a high level of knowlge of the concepts and techniques to be taken into account in order to understand how search engines work, specifically, their algorithm.
How to increase my website’s SEO?
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PPC or SEM campaigns
PPC, or pay-per-click advertising, is the fastest way to get list on Google search engines by advertising your business online through paid ads. And it works by charging advertisers a fix fee each time a user clicks on your ad.
PPC campaigns can be very effective, and unlike SEO, they allow you to see immiate results. Once the campaign is active, your ads will appear directly in the search results for a keyword. Meaning they offer short-term positioning.
However, they can also be expensive if you don’t have the know-how to implement them. Therefore, the best way to get the most out of your PPC campaigns and increase the chances of your ad being click is to hire an that has experience in the sector.
The best strategy for a digital business to appear in search engines is to apply a combination of both methods. SEM and SEO go hand in hand. The first allows you to make your brand known very quickly, while the second will guarantee you long-term traffic efficiently.
Google My Business listing
One of Google’s croatia phone number by data most useful tools for giving your business visibility in your geographic area and which should be an essential requirement for all companies.
This is a file where we can find all the necessary information about each business , such as location. Telephone number, opening hours, contact or website. As well as the reviews and ratings provid by customers when they visit the business personally or use its services.
How does it work?
This free tool, which works through geolocation. Is a complement that helps us locate the closest businesses in Google results when we do a specific search. For example: if we search for the word “restaurant” we will see the locations of the closest and most relevant restaurants in the area where we are locat.
In order for Google to show us. It is important to properly optimize our company’s listing and complete it with all possible information about our business. This will increase our visibility and potential customers will have more options to find us.
How to improve organic positioning on Google?
If you are wondering how to appear in the top positions in Google searches without paying for it, it is necessary to uae phone number carry out a series of search engine optimizations. Some strategies that you can take into account are:
Create a Content Marketing strategy to generate written or multimia articles that really help solve your target audience’s problems. You can do this by creating a blog or a YouTube channel, for example.
Over the past few years. Google updates have focus on delivering original and creative content that is specifically target at users. Don’t miss this opportunity to stand out from your competition.
Different content will give you more domain authority and the possibility of receiving a higher volume of traffic.
Use low-competition or “long tail” keywords
We often make the mistake of only targeting keywords with high search volume. Where the largest companies occupy the top positions and it seems like an impossible task to overcome the high level of competition.
Appear in Google search engine
Thanks to “long tail keywords” we have a much better chance of ranking because the level of competition is much lower. Although the search volume is also lower. Once we are rank, we will increase the authority of our website and Google will give us more and more relevance.
If we decide to attack a number of low-volume and low-competition keywords, the sum of all of them will give us a good slice of the pie.
