Look at your competitors’ keywords to find out what topics and terms they find valuable and how they address their audience’s search intent.
Then, use this information to create new content that outranks them. And optimize existing pages.
Let’s say you want to find out which keywords are driving traffic to one of your competitors’ sites. Since keyword traffic is traffic to a site , you need to analyze a URL. This can be a domain, subdomain, or page Analyze competitor keyword traffic.
Use Semrush’s Organic Research tool to identify competitor keyword ideas and traffic estimates.
Enter the competitor’s domain into the tool, choose a country and click ” Search “.
You’ll see a dashboard with an overview of your keyword rankings and various traffic metrics.
To access the domain’s ranking keywords, click on the ” Positions ” tab.
The tool provides an overview of telemarketing data keywords and traffic data, a 30-day ranking trend, and a table of keywords the domain ranks for.
Scroll down to the “Organic Search Positions” section.
Here you’ll see the keywords that are driving traffic to your competitor’s site. Filter by intent, position, volume, keyword difficulty, and more.
The “Traffic” column provides the domain’s estimated monthly traffic for each keyword listed.
In this example, the keyword “sloth” generates about 40,900 monthly visits to the World Wildlife Fund’s site.
If it were a competitor of yours, you could create content targeting this term. Or review existing content. The key is to provide more value than your competitors. This involves understanding search intent. Creating high-quality content.
Check your keywords’ traffic in Google Search Console
To check your Google keyword traffic, use smart and attractive descriptions Google Search Console (GSC).
GSC is a free tool that you can use to:
- Monitor your website’s performance in Google searches
- Determine which keywords drive traffic to your site through Google
- Analyze the keywords you are targeting
- Identify new keywords to target
- Analyze keyword performance to identify improvements
To find this data, log in to GSC and select your center from the properties dropdown.
Next, click on ” Search Results ” in the left menu.
This report shows several search metrics:
- Total clicks
- Total impressions
- Average CTR (click-through rate)
- Average position
Scroll down past the line graph to find the “Top Queries” section. Here you can see the keywords for which your site has appeared in search results and received clicks from the SERP.
For example, this is what the top queries for a car workshop look like.
Take the top query, “auto repair shop.” Over three months, it resulted in 19 clicks to the shop’s website. This means that the site’s monthly keyword traffic for this query is about six visits (19 / 3 = 6.3).
Review your top queries. And make a list of keywords you’d like to target.
Start by looking at keywords with a high number of impressions and CTR. These are already driving traffic to your site, so they are likely to be relevant to your goal Analyze competitor keyword traffic.
Keywords with a low CTR are still valuable. Look at terms with a lot of impressions but low CTRs. This may mean you appear in search results, but people aren’t clicking. Or you’re not ranking high enough. Target these to optimize your content.
Also, look at the keywords you rank for even though your pages don’t use them in the text. By optimizing your pages for these terms, you can improve their ranking.
We recommend monitoring your list’s performance, which we’ll discuss in the next section.
Track keyword positions and estimated traffic
To track rankings and estimated traffic for keywords, use our position tracking tool .
If you already have a property set b2b reviews up in Semrush, head over to the tool and click on “ + Create project ”. Haven’t created one yet? To get started, enter your domain and click on “ Set up tracking ” Analyze competitor keyword traffic.