You can write highly persuasive texts, but if you don’t know how to encourage the user to take action and take the next step, it will be of no use. The same thing happens if you are not clear about what objective you want to achieve with your copy, because then you will not know what action to ask the user to take. As I tell you, it is a fundamental piece for sales. I know of cases where a simple change to the call to action button has increased the conversion rate by several points. And that is why in this post, I come to give you ideas. You will have examples of real brands and some proposals for calls to action that I make so that you can be inspired and know how to focus this part of the copy.
Really is a call to action
A call to action is what we use to invite the user to do what we want them to do and that is related to our objectives. Buy a product, hire a service, book a session, subscribe to your newsletter, download an ebook… We write a headline that piques executive data your interest , some persuasive texts that explain the benefits and argue the purchase and we finish it with the CTA that invites you to take action and continue with the next step. The CTA can be in the form of a button or it can be a link directly. Many.
Calls to action in imperative verb
we use buttons and the number will depend on its length, although they are usually 2 to As for ads, the platform itself usually includes USA B2B List a default button that we can customize many times, and we complement that CTA with a call to action within the text. The point is that the user reads you and knows what they should do and, above all, what they are going to get after taking that action.
