This is a great example of how leveraging influencers’ real experiences and context to create an advertising campaign is one of the recipes for success. This way, their community will be much more interested in the ads.
In this case, the low-cost airline LEVEL, specialising in direct flights between Barcelona and America, opted to play a game of confusion by america phone number list collaborating with one of Spain’s most famous influencers, Laura Escanes.
Laura often shows certain aspects of her personal life, including some of her tattoos. One of the most famous is the one she got in honor of a poem by her former husband, Risto Mejide, which says “Mine.”
LEVEL wanted to take advantage of this and launched
the following strategy: they agreed with Laura to upload an image to her personal Instagram account in which she would show the falsely modified tattoo, making the audience believe that she was going from being “Mía” to “Miami”. The brand’s objective was for the photo to have a great impact on the networks and generate a wave of comments and news . In short, for everyone to talk about Laura’s tattoo change so that, some the structure of the site and the menu time later, the influencer would affirm that it had all been a marketing strategy and would go on to talk about the brand, specifically about her Barcelona-Miami route.
And so it was. The strategy worked ukraine business directory out as planned and had a huge impact. A risky strategy? Yes, but in this case it worked out perfectly. Apart from the idea being tremendously original and creative , this campaign shows that introducing an element of surprise can have a great effect on advertising results.
Below we tell you how Laura revealed that everything had been part of an advertising campaign.
4. NeoNail with Maria Pombo
María Pombo needs no introduction, and neither does her father. The influencer has always been known for involving her family in her content and, without a doubt, her father has won the public’s love.
Just like LEVEL, the semi-permanent nail polish and nail products brand, NeoNails, created a campaign with the influencer that perfectly fit her style, her story, her type of content and that, without a doubt, was going Level with to delight all of her followers.
Those who follow María know how critical her father is of the colour his daughters choose to paint their nails, as the influencer Level with and her sisters often share his comments on social media. So much so that it has become a tradition on her account to show her father’s opinion on a change in her manicure style.