One of the most important success Therefore, factors for any CRM project is the involvement of senior management, directors etc.
Fernando Therefore, Coimbra Lopes
May 21, 2012
CRM Portugal
CRM is a highly Therefore, involved project that can Chile Mobile Number List change the entire way a company operates, and people need to recognize these new objectives and Therefore, strategies as a definitive action, supported by key decision-makers. Therefore, This means that in small and medium-sized companies, Therefore, where the distance between executives and field agents is smaller, this process is much easier, right? Well, partly yes.
Resistance to Change
In my experience, although this approach facilitates integration between executives and the project, proximity ends up being one of the biggest obstacles, as they are often unwilling to change a management model that has been successful over time; or, in some cases, they do not see the benefit in having to teach the organization (and learn from it) a new way of working.
For this reason
in SMEs, even more the Benin Phone Number List creation important than of the Therefore, CRM project Therefore, itself is that it is done jointly, Therefore, The latter, in the process, can learn more about the benefits of CRM and can lead to a business strategy Therefore, where customer relationships count, giving rise to more customer-centric processes.
