Nike creates a phenomenal footballverse where the football stars
October 8, 2023Nike has just raised the curtain on its spot for the next World Cup and in the famous sports products manufacturer it combines a topic of current relevance, the metaverse, with a question that invariably gives rise to heated debates among football fans : Who is the best soccer player of all time? Signed by the Wieden+Kennedy Portland agency , the ad, which clearly tries to capture the attention of both the youngest and the tallest fans, is set in a laboratory in Geneva (Switzerland) where a handful of scientists decide to undertake an experiment to determine.
The song : Weird Science
If you do not see the embedded video correctly, click here Footballers such as Cristiano Ronaldo, Ronaldinho, Ronaldo Nazário, Kylian top industry data Mbappé, Alex Morgan, Carli Lloyd, CR Jr., Edgar Davids, Kevin De Bruyne, Leah Williamson, Phil Foden, Sam Kerr parade through the new Nike spot for the World Cup , Shane Kluivert and Virgil van Dijk. The advertisement is also lavish in references to football history that the most football fans will undoubtedly appreciate and even includes a fictional football star: Gouenji Shuuya from the Japanese “anime” Inazuma Eleven.
New and ambitious campaign
Also noteworthy is the vast myriad of “looks” that the players wear in the spot , which rescues iconic hairstyles and haircuts from the USA B2B List past. The ad , produced by Iconoclast and directed by Megaforce, will air on television in a shortened 60-second version across the globe . The original spot has a duration of 4 and a half minutes. With its, Nike gives strength to its firm belief that the future of football has absolutely infinite potential within it and encourages the new generation of players to test its thesis. The “footballverse” illuminated by Nike makes its way not only in the spot but also in an ad hoc experience created by the brand in Nikeland, the universe of the American multinational in Roblox
