By the judgment of the District Court in Rzeszów. It decid. that using the name of a competing e shop in a PPC campaign in order to r.irect customers to its own sales platform constitutes an act of unfair competition. Importantly, the judiciary rul. that the defendant is not releas. from liability even in a situation where he did not knowingly use a brand of another brand, but us. the automatic suggestions of the search engine. The advertiser should exclude the disput. phrases from the contextual results. The court found the fault of the dishonest website owner, ordering the publication of an apology and payment of PLN to charity.
Important Than The Mind
Google Ads and unfair competition The creators of the world s most popular search engine emphasize that Google complies with local laws on combating unfair competition and protecting trademarks. The company ensures that it considers each complaint fil. by the entity holding rights to the trademark and, if necessary, imposes appropriate restrictions List of Mobile Phone Numbers on its use. At the same time, the owners of the search engine emphasize that advertising on a competitor s brand cannot be publish. without the consent of the trademark owner, even when its purpose is, for example, to compare competing services. The name of a competitor as a keyword When using other companies names as keywords.
Then The Customer Begins
Google s position is not so clear cut. If an advertisement for a competitor s name us. in this form is misleading or otherwise misleading, the search engine may restrict or block the campaign. In this context, the judgment of the Court of Justice of the European Union from should also be recall., according to which it is possible to use someone else s trademark in trade or industry, provid. that these activities do not have the characteristics of unfair competition. For example, the sale of counterfeit goods of well known brands is consider. to be USA B2B List such. Is it worth advertising on the name of the competition In the case of positioning or.
