Experienced with great intensity and on many . Occasions there is a contrast between positive and negative emotions that can leave people emotionally . Exhausted. If you intend to write an email marketing campaign for christmas, it is necessary . To be emotional, but not encourage any type of emotions, since this can be counterproductive . If not done properly.
In an email it is recommended to appeal
To positive emotions . Such as accurate cleaned numbers list from frist database happiness, desire, joy, excitement and nostalgia, but not to negative emotions such as . Sadness, jealousy or anger. Well, what is sought is for the user, when thinking about . The brand at christmas time, to link it with virtuous elements. Tell a story in . A report that quotes psychologist jerome brunner, it is pointed out that the human mind .
Is 1 more likely to remember facts if
They are part of a story. From . This, storytelling 5 choose and implement tactics to reach your goals has been developed in marketing, which refers to the art of telling stories . That allow you to connect with people and position a brand or product in the . Process. For a christmas marketing campaign, storytelling plays a leading role, since it allows in .
A better way to awaken emotions and feelings
In the people who read the advertising. Which helps to reinforce the first resource that we mention in this article. For this . Reason, its use is recommended in email campaigns for christmas, by writing motivational stories or . Memories that allow for generating links between the prospect and the brand. Learn more about . This concept in our article: storytelling in a mailing campaign.
Storytelling does not have to refer to
The creation of a long literary text, it is china business directory enough to design a . Narrative in which our brand can be one of the protagonists, but above all where . The potential client can identify. For example, about traditions, rituals or anecdotes that happen during . These holidays. Find your voice it’s not just enough to tell stories, you also need .