Retarget folks who haven t made a purchase. In your app in a while with incentives Some e amples are a small discount or coupon code, to encourage their ne t purchase. Build a Lookalike using your most active users Your most active users or those who spend the most in the app are your most valuable group You want to find more people like them, right. Use those people as a custom audience and build a Lookalike audience targeting them This is call a. Value Bas Lookalike Audience So there you have it A complete guide on how to run App Install.
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